charm it. flaunt it. repeat.

make your everyday tech feel anything but ordinary. our charms add a personal touch to your favourite devices whilst protecting them from dust, dirt and scratches—from sleek laptops to cosy kindles and everything in between. whether you’re into cottagecore, , cosy bookish, Y2K or clean minimalism—we’ve got a charm that fits your aesthetic

for the south african babes, handmade with love and attention to detail


charms for all of your favourite devices! for the south african girlies, handmade with love and attention to detail. for kindles, laptops, cellphones & tablets.

what we're currently loving

what we're currently loving

let us charm you

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support local

female owned & locally handmade—charmed by em is south africa's first dust plug small business

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free shipping
when you spend R300+
because we'd all prefer to spend the money on a takeaway coffee


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self-care for your devices

our charms protect against dust, dirt and accidental scratches while looking fun and trendy


your gadgets go everywhere with you—why not make them you? we design charms that turn your tech into something cosy, cute and totally personal. clip one in, change up your look, and carry good vibes with every swipe & scroll

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💌 who they're perfect for

kindle owners & book lovers, your trendy best friend who lives & breathes pinterest—you, duh!

book club gifts, a fun alternative to a basic gift card, the cool girl at your office, your mother-in-law

literally everyone

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